Whilst our audience has grown greatly over the last 2 years, unfortunately our income hasn’t. Despite our best efforts to attract advertising to the station, we simply can’t sustain the cost of broadcasting 24/7. Radio stations pay to play music, as is only right, how else would musicians, publishers and composers earn a living otherwise?
If our audience continues to rise at the rate it has done, we will be faced with an unsustainable bill. The directors have taken the difficult decision to reduce the station broadcast hours to those hours with the biggest local audience:- 6pm – 12am weekdays; and 12pm -12am weekends. We realise this will come as a big disappointment to our “ex-ports” in the US, Australia and Canada but rest assured, the directors will keep exploring avenues to enable the service to resume full-time broadcasting.
Thanks for listening and remember our podcast page has listen again items posted on a regular basis. Fans of Hendi’s Hits will be pleased to know the programme will continue on Slice Audio, weekdays 10am – 1pm.